Privacy Statement

DR. JOHANNES HEIDENHAIN GmbH is pleased about your interest in our company and products. The protection of your personal data is important to us, and we want you to feel secure when visiting our website.

Cookie policy

Thank you for visiting our website. The protection of your personal data is important to us, and we want you to feel secure when visiting our website.

1. Information concerning the collection of personal data

(1) The following provides information about the collection of personal data during the use of our website. Personal data are all data that are related to you personally, such as your name, address, e-mail addresses and user behavior.

(2) The controller pursuant to Article 4, Paragraph 7 of the EU General Data Protection Regulation (GDPR) is

Dr. Johannes Heidenhain GmbH
Dr. Johannes-Heidenhain-Str. 5
83301 Traunreut, Germany

You can contact our data protection officer at datenschutz@heidenhain.de or by mail addressed to "Data Protection Officer" above the company name.

(3) If we rely on contracted service providers for individual functions of our offerings, or if we wish to use your data for advertising purposes, we will notify you about these processes in detail below.

2. Your rights as a data subject

(1) You have the following rights vis-à-vis ourselves with regard to the personal data concerning you:

Right of access (Article 15 of the GDPR):

You have the right to obtain access to your personal data that is processed by us. In particular, you can obtain information about the purposes of the processing, the category of personal data, the categories of recipients to whom your data were and are being disclosed, the planned period for which the data are stored, the existence of a right to rectification, erasure, restriction of processing or to withdraw consent, the existence of a right to object, the source of your data if it was not collected by us and about the existence of automated decision-making, including profiling and, if applicable, meaningful information with regard to its details;

Right to rectification (Article 16 of the GDPR):

You have the right to obtain without undue delay the rectification of inaccurate personal data or the completion of your personal data stored by us;

Right to erasure (Article 17 of the GDPR):

You have the right to obtain the erasure of your personal data stored by us unless their processing is required for the exercise of the right of freedom of expression and information, for compliance with a legal obligation, on grounds of public interest or for the establishment, exercise or defense of legal claims;

Right to restriction of processing (Article 18 of the GDPR):

You have the right to obtain the restriction of processing of your personal data if the accuracy of the data is contested by you, if the processing is unlawful and you oppose their erasure, and if we no longer need the data but you require them for the establishment, exercise or defense of legal claims, or if you object to processing pursuant to Article 21 of the GDPR;

Right to portability (Article 20 of the GDPR):

You have the right to receive in a structured, commonly used and machine-readable format your personal data that you have provided to us or to transfer these data to another controller;

Right to object to data processing (Article 21 of the GDPR):

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you. In particular, you may object to the processing of your personal data for the purpose of advertising and data analysis, including profiling to the extent that is related to such advertising and data analysis. If you file such an objection, we ask you to tell us the reason why we should no longer process your personal data in the manner implemented by us. In the event of a reasonable objection, we will examine the situation and either stop or adapt the data processing, or we will notify you of our compelling, protection-worthy reasons for continuing with the data processing.

Right to withdraw consent (Article 7, Paragraph 3, of the GDPR):

You have the right to withdraw your given consent at any time. This means that, in the future, we are not permitted to continue the data processing that was based on this consent.

(2) Please submit any queries regarding your rights as a data subject using the contact information provided in §1.

(3) You also have the right to submit a complaint to a data protection supervisory authority regarding our processing of your personal data. The following data protection supervisory authority is responsible: Bayrische Landesbehörde für Datenschutz, https://www.lda.bayern.de/de/index.html.

3. Collection of personal data when visiting our website

If you use the website for informational purposes only (i.e., you are not registering or otherwise transferring information to us), then we collect only the personal data that your browser transfers to our server. If you wish to view our website, then we collect the following technical data needed in order to display our website to you and to ensure stability and security (the legal basis is Article 6, Paragraph 1, Sentence 1, Letter f, of the GDPR):

- IP address

- Date and time of the query

- Time zone difference relative to Greenwich Mean Time (GMT)

- Content of the query (specific site)

- Access status/HTTP status code

- Data volume transferred in each case

- Website from which the request originates

- Browser

- Operating system and its user interface

- Language and version of the browser software

We process the abovementioned data for the following purposes:

To ensure the smooth establishment of a connection with the website
To ensure convenient use of our website
To evaluate system safety and stability, and for other administrative purposes

This information is temporarily stored in a log file. The abovementioned information is collected without any action on your part and is stored until it is automatically deleted.

4. Collection of personal data during your visit to our website (registration/orders)

If you register on our platform and/or conclude any further contract with us via the platform, then we will process the data required for the conclusion, performance or termination of the contract with you. This includes:

• First name, last name

• Billing and shipping address

• E-mail address

• Billing and payment data

• Date of birth

• Telephone number

• Information about placed orders

Your payment information will be passed on to payment service providers that we have commissioned and that will process the payment(s). We will pass on information regarding your shipping address to logistics companies and shipping partners commissioned by us. To ensure that the delivery of goods is in accordance with your wishes, we provide, insofar as necessary, your e-mail address and, if needed, your telephone number to the logistics company and/or shipping partner that handles the delivery. The logistics company and/or shipping partner may contact you in advance in order to arrange details of the delivery with you. The relevant data will be passed on solely for the given purposes and deleted after successful delivery, unless our service providers are obligated to retain these data for legal reasons.

The legal basis for this is Article 6, Paragraph 1, Letter b, of the GDPR, meaning that you provide us with the data based on the given contractual relationship (e.g., maintaining a customer/user account, processing a contract of sale) between yourself and HEIDENHAIN. In the event of a purchase from us, we are also obligated, due to legal requirements in the German Civil Code (BGB) to send an electronic order confirmation (Article 6, Section 1, Letter c, of the GDPR).

5. Use of cookies

(1) In addition to the abovementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using. Through cookies, certain types of information flow to the entity that places them (in this case, us). Cookies cannot execute programs or transfer viruses to your computer. Their purpose is to make the Internet service overall more user-friendly and more effective.

(2) Types of cookies

a) This website uses the following types of cookies, whose scope and principle of operation is explained below:

- Transient cookies (see a)

- Persistent cookies (see b).

b) Transient cookies are automatically deleted when you close the browser. Among them, in particular, are the session cookies. Session cookies store what is known as a session ID, with which different queries from your browser can be assigned to the joint session, enabling your computer to be recognized when you return to our website. This is done, for example, in order to prevent you from needing to reregister every time you change pages. Session cookies are deleted when you log out or close the browser.

c) Persistent cookies are automatically deleted after a specified time, which can vary depending on the cookie. How long a cookie remains on your device depends on the duration or expiration date of the respective cookie, and on your browser’s settings. You can delete the cookies in your browser’s security settings at any time. By means of these cookies, the website recalls your information and settings the next time you visit it. This makes it faster and easier for you to access the website, because you do not need to reset the desired language, for example.

(3) We use cookies based on either our legitimate interests (technologically necessary cookies) or based on your consent (optional cookies) in accordance with your selection of the cookie banner shown when you open the website. You can configure your browser settings as you wish and, for example, refuse to accept third-party cookies or any cookies at all. This may limit the functionality of our offerings.

6. Recipients or categories of recipients

(1) As a part of our activities and services, we may need to share the personal data we have stored about you with natural persons, legal persons or other entities. If relevant, we conclude order processing contracts with our service providers such that they are permitted to process your personal data solely in a manner that accords with our explicit instructions. Furthermore, we ensure that they have taken the necessary technical and organizational measures for the secure processing of your data, and we will keep your personal data only as long as they are actually needed. External service providers that may receive personal data generally fall within the following categories of recipients:

- Financial institutions and providers of payment services for invoicing and payment processing (online payment service providers), parcel shippers

- IT service providers and Cloud providers for maintaining our IT infrastructure and for the management of files, or service providers for the optimization of the online offerings

- Sales promotion organizers, such as special offers or prize drawings from selected partners

- Debt collection service providers and lawyers for the collection of debts and the legal enforcement of claims. If, in the event of debt collection, your personal data (customer data, contact data, payment data, consumption point data, and data concerning the debt) are transferred to a debt collection service provider, then we will notify you about the intended data transfer in advance.

(2) If data are processed in countries outside of the EU, then we will ensure that your personal data are processed in compliance with the level of data protection of the European Union. In the absence of a decision by the EU Commission on this matter, we will transfer data solely to service providers from third countries that provide appropriate safeguards pursuant to Article 46 of the GDPR (generally, EU standard contractual clauses).

7. Contacting us / Inquiring about products

(1) The information you provide when contacting us (e.g., via e-mail or through the contact form) is processed for the purpose of handling your query and any follow-up questions. The contact form is an extra service that we provide and serves our legitimate interest to enable you to contact us quickly and easily (legal basis is Article 6, Paragraph 1, Letter f, of the GDPR).

(2) The personal data collected by us in this context will be deleted when your reason for contacting us has been fully resolved, and when it is unlikely that this specific instance of contacting us will become relevant again in the future, unless there are any conflicting statutory retention requirements.

(3) Contact queries and product queries from persons outside of the European Union (EU) will be forwarded to the appropriate subsidiary. In the event of transmission of personal data to non-European countries, all requirements from Article 44 et seq. of the GDPR that are necessary for secure transmission are ensured. We accordingly transfer personal data only to third countries that have an adequacy decision in accordance with Article 45 of the GDPR or to a subsidiary with which standard contractual clauses have been concluded in order to be able to ensure protection equivalent to the level of European data protection.

8. Use of our webshop, orders

If you would like to place an order on our webshop, then concluding the contract requires that you provide the personal data needed by us in order to process your order. Data required for the processing of the contracts are separately marked. Other data are voluntary. We will process the data you have provided us in order to process your order. To do so, we may pass on your payment data to our bank or to the selected payment service provider. When we deliver the goods to you, we will pass on your data to the commissioned shipping company to the extent necessary for delivery. The legal basis for this is Article 6, Paragraph 1, Sentence 1, Letter b, of the GDPR. The failure to provide these data may make it impossible to complete the order.

9. Newsletter

(1) We send newsletters, e-mails and other electronic notifications with advertising information. Our newsletters contain information about our products, offers, special offers and company. The following information regards the content of our newsletter as well as the procedures for registration, shipping and statistical analysis, as well as your rights to object.

(2) We use a logged double opt-in procedure for our newsletter registration. This means that, after registration, you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with an e-mail address that is not their own. Registrations for the newsletter are logged in order to be able to provide proof of the registration process in accordance with the legal requirement. This includes the recording of the time of registration and the time of confirmation, as well as the IP address. Any changes to your data stored at the shipping service provider are also logged. The purpose of this procedure is to prove your registration and, if necessary, to notify you regarding possible misuse of your personal data.

(3) In order to sign up for the newsletter, it is sufficient if you provide your e-mail address. The provision of other data is voluntary and is used in order to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The sending of the newsletter and the measurement of success are based on your consent pursuant to Article 6, Section 1, Letter a, and Article 7 of the GDPR. Your entered data will be used for the purposes of personalizing the newsletter and will not be passed to third parties.

(4) You can revoke your consent to receiving the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking the link included in each newsletter e-mail, by sending an e-mail or by sending notification to the contact information provided in the legal notice.

(5) For sending the newsletter, we use the service provider magento. To view the data privacy policy of the shipping service provider and other data protection details, visit https://business.adobe.com/privacy/general-data-protection-regulation.html.

10. Google reCAPTCHA

(1) We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

(2) The purpose of reCAPTCHA is to determine whether data entered on our websites (e.g., information entered into a contact form) is being provided by a human or by an automated program. To determine this, reCAPTCHA analyzes the behavior of website visitors based on a variety of parameters. This analysis begins automatically as soon as a website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, the visit duration of the visitor on the website, or cursor movements executed by the user). The data tracked during such analyses are forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.

(3) This data processing is performed based on Article 6, Section 1, Letter f, of the GDPR. The website operator has a legitimate interest in protecting his web offerings from misuse, automated spying and spam.

(4) Within the scope of use of reCAPTCHA, data may be sent to Google. For this purpose, we have concluded an order processing contract and the EU standard data protection clauses with Google. Google LLC, domiciled in California, United States, and, if applicable, U.S. authorities can access the data stored at Google. For more information about Google reCAPTCHA and the data privacy policy of Google, visit the following links: https://policies.google.com/privacy?hl=en-US and https://www.google.com/recaptcha/intro/android.html.

11. Online presence on social media sites and portals

(1) We are represented as operators with an online presence in the networks and platforms stated below (e.g. fan pages or employer evaluation portals). These social networks and platforms are operated solely by the respective provider. This online presence serves to facilitate communication with customers, potential customers, and users, and serves advertising and market research purposes. If you contact us through our social media channels, then we will process the data that you make available to us, as well as the data that are required in order to process the query (Article 6, Paragraph 1, Letter b, of the GDPR). The processing of further data is performed in accordance with Article 6, Paragraph 1, Letter f, of the GDPR based on a legitimate interest in direct communication with users and in the optimization of the design of our online presence. If you grant your consent to the operators of the respective social media platforms (e.g., via an opt-in checkbox), then processing will be performed in accordance with Article 6, Paragraph 1, Letter a, of the GDPR. At any time, you can withdraw your consent from the provider of the respective platform with future effect.

(2) When you open our social media pages, your user data will be recorded and provided to user by the provider. The exact types of data differ from provider to provider but usually encompass the following information:

- Followers: Number of followers and stored profiles; information about increases and progress over a defined period.

- Reach: Number of persons who see a specific post; number of interactions for a post. Based on this information, it can be determined which content is more popular in the community than other content.

- Ad performance: How many people were reached by a post or a paid ad, and how many have interacted with it?

- Demographics: Average age of the visitor, as well as gender, place of residence, language.

(3) Because our social media channels are operated by the providers of the respective social networks, these providers may potentially also use your personal data. We have no influence over this usage. This often involves the recording of your IP address, the creation of statistical evaluations and the processing of further information that is stored in the form of cookies. These data are also often used to show interest-related advertisements to you both on and outside of the platform. As an operator, we have no influence on advertisement generation or appearance and can neither deactivate this function nor prevent this processing of data.

(4) The assertion of rights of data subjects and the request of information can most effectively be made directly with the providers of the platforms because they alone have access to your data and can take immediate action. If our cooperation is required for this, then we will support you as needed in enforcing your rights as a data subject.

(5) The providers of the networks we use are listed below. If data processing is performed outside of the EU, then we have taken the necessary measures to maintain the level of data protection (generally through conclusion of the EU standard data protection clauses). For more information about the terms of use and data protection of the respective platforms, as well as detailed information regarding further data processing and the respective possibilities for objection, refer to the pages of the providers at:

Instagram (Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA): https://www.instagram.com/about/legal/privacy/before-january-19-2013/.

LinkedIn (LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland). Data privacy policy: https://www.linkedin.com/legal/privacy-policy. Opt-out link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Xing (New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany): https://privacy.xing.com/en Opt-Out Link: https://www.xing.com/settings/privacy/data/tracking

YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland): https://policies.google.com/privacy?hl=en&gl=de. Opt-Out Link: https://tools.google.com/dlpage/gaoptout?hl=en or https://www.google.com/account/about/.

Industryarena (IndustryArena GmbH, Katzbergstraße 3, 40764 Langenfeld, Germany) https://en.industryarena.com/privacy.

12. Inclusion of YouTube videos

(1) For marketing purposes, we have included YouTube videos in our online offerings. These videos are stored at www.youtube.com and can be played directly from our website. These videos are included in “expanded data privacy mode”, which means that no cookies can be placed by YouTube for the analysis of user behavior in order, for example, to personalize video playback. Instead, video recommendations are based on the current video. Videos that are played back in expanded data privacy mode have no effect on which videos are recommended to the user on YouTube. The legal basis for this is Article 6, Paragraph 1, Letter f, of the GDPR. Our legitimate interest is in the improved quality of our internet appearance.

(2) When the website is visited, YouTube is notified that you have opened the relevant subpage of our website. In this case, certain user data are transferred to YouTube. The transfer of data to YouTube occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged into Google, then your data will be assigned directly to your account. If you do not wish this assignment to be made with your YouTube profile, then you must log out prior to activation of the button. For the purpose of functionality and the analysis of user behavior, YouTube continuously saves cookies to your end device via your Internet browser. If you do not consent to this processing, then you can prevent the saving of cookies by setting your Internet browser accordingly. YouTube will continue to save your data as user profiles and use them for the purpose of advertising, market research and/or demand-based design of its website. This kind of analysis occurs particularly (even for users who are not logged in) for the delivery of demand-based advertisement and in order to notify other users of the social network about your activities on our website. You have the right to object to the creation of the user profile, although you must contact YouTube in order to assert it. YouTube may process your personal data on servers in the U.S.

(3) For more information about the purpose, extent of data processing, your rights, possible settings for protecting your privacy, and processing by YoutTube, visit: https://policies.google.com/privacy?hl=en&gl=de, https://www.youtube.com/static?gl=US&template=terms&hl=com, https://support.google.com/youtube/answer/171780?hl=de.

13. Other possibilities for interaction

(1) As an interested party, you can continue to contact us through various online forms. These forms cover the following topics: Customer service, product query, advisory services query, trade press and general query We collect the following data for the purpose of processing your query: name, address, country, company information, telephone number, e-mail address, and other data that may be relevant for processing your query on an individual basis.

(2) The information you provide when contacting us is processed for the purpose of handling your query and any follow-up questions. The legal basis for this is Article 6, Paragraph 1, Letter f, of the GDPR. The personal data collected by us in this context will be deleted when your reason for contacting us has been fully resolved, and when it is unlikely that this specific instance of contacting us will become relevant again in the future, unless there are any conflicting statutory retention requirements.

14. Google Ads

(1) We use the offerings of Google Ads in order or draw attention to our attractive offering by means of advertising on external websites. In relation to the data of the advertising campaign, we can determine how successful the individual advertising measures are. We are thereby pursuing the interests of displaying advertising to you that is of interest to you, of making our website more interesting and of achieving a fair calculation of advertising costs. This advertising is delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies through which certain parameters for the measurement of success, such as successful appearance of the advertisement or clicks by the user, can be measured. If you arrive at our website via a Google advertisement, then a cookie is saved to your PC by Google Ads. These cookies usually lose their validity after 30 days and are not supposed to be used to personally identify you. In addition to this cookie, the following are also usually stored: the unique cookie ID, the number of ad impressions per placement (frequency), the final impression (relevant for post-view conversions) and opt-out information (marker that the user no longer wishes to be addressed). These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Ads customer, and if the cookie saved to his computer has not yet expired, then Google and the customer can see that the user clicked on the advertisement and was directed to this page. A different cookie is assigned to each Ads customer. Therefore, cookies cannot be traced via the websites of Ads customers. We ourselves do not collect or process personal data in the aforementioned advertising. Google provides us only with statistical analyses. Based on these analyses, we can see which advertising is particularly effective. We do not receive further data from the use of advertising. In particular, we cannot identify the user based on this information.

(2) Google Ads uses personal data for the personalization of advertisements and cookies, as well as for personalized and non-personalized advertising. In addition, locally stored tags are collected. Due to the marketing tools used, your browser automatically establishes a direct connection with the server from Google. We have no influence on the extent and further usage of the data that is collected by Google using this tool, and we will notify you based on our level of knowledge.

Through the inclusion of Ads conversion, Google is notified that you have opened the relevant part of our Internet presence or have clicked on an advertisement from us. If you are registered for a service from Google, then Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is still possible that the provider will find out and save your IP address. In order to optimize our website as best as possible, through Google Ads conversion we can analyze important user behavior along various types of customer conversion.
For more information about Google Ads, Google conversion tracking and the Google data privacy policy, visit https://policies.google.com/privacy?hl=en;
https://developers.google.com/adwords/api/docs/guides/conversion-tracking.

(3) The legal basis for this data processing is, according to Article 6, Section 1, Sentence 1, Letter a, of the GDPR, your consent, which you have given via the cookie banner. You can withdraw your consent at any time with effect for the future by opening the cookie settings and changing your selection there. You can configure your browser software to prevent it from storing cookies, but then you may not be able to use all of the functions of this website. You can also prevent Google’s collection of the cookie-generated data related to your visit to the website (including your IP address), as well as the processing of these data by Google, by either withholding your consent to having the cookie placed or by permanently opting out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; to do so, follow this link: https://adssettings.google.com/anonymoussig=ACi0TCjtm8N3IsCx6UiN369HjRiuMmekcBPATnXAXjhLTwy9h5VNUac5o0cXgFcHrBk4gHMGB-WanCOBf8njWnBJbA3ei5FJBYd8Kj4-MD6eA0W4kF3yKLQ&hl=en.

(4) The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a data processor. For this purpose, we have concluded an order processing contract that includes the EU standard data protection clauses with Google. Google LLC is domiciled in California, United States. U.S. government agencies may be able to access data stored by Google.
https://support.google.com/google-ads/answer/9028179
https://policies.google.com/technologies/partner-sites
https://policies.google.com/technologies/partner-sites?hl=en
https://policies.google.com/privacy?hl=en

15. Google Analytics

(1) This website uses Google Analytics, a web analytics service of Google LLC. The provider responsible for this service within the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

(2) We use Google Analytics in order to allow Google to analyze the usage of our website for the purpose of continually improving it. Based on the collected statistics, we can improve our offerings, design them to be more attractive to users, and increase the success of our marketing campaigns. Your usage data are logged for this purpose, including: your IP address, the pages you have accessed (click path), and conversions (e.g., newsletter registrations or downloads, clicks, visit duration, region, or technical information about your browser). Google Analytics uses cookies, which are text files stored on your computer that enable the analysis of your usage of the website. The information generated by the cookie through your visit to the website is usually transferred to a Google server in the U.S. and stored there.

(3) The legal basis for this data processing is, according to Article 6, Section 1, Sentence 1, Letter a, of the GDPR, your consent, which we have obtained via the cookie banner. You can withdraw your consent at any time with effect for the future by opening the cookie settings and changing your selection there. You can configure your browser software to prevent it from storing cookies, but then you may not be able to use all of the functions of this website. You can also prevent the collection of the data generated by the cookie that is related to your usage of the website (including your IP address), as well as the processing of these data by Google, by not granting consent to the placement of the cookie or by downloading and installing the browser plug-in available at this link https://tools.google.com/dlpage/gaoptout?hl=en.

(5) This website uses Google Analytics with the extension “anonymizeIp”. This means that truncated IP addresses are used for further processing, making it impossible for us to trace them to an individual. Only in exceptional cases will the full IP address be sent to a Google server in the U.S. and then truncated there. The IP address transferred by your browser to Google Analytics will not be combined with other data collected by Google.

(6) You can obtain further information from: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: https://marketingplatform.google.com/about/analytics/terms/us/; data privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html; data privacy policy Datenschutzerklärung: https://policies.google.com/privacy?hl=en&gl=en.

16. Google Tag Manager

(1) We use Tag Manager from Google for the centralized configuration and administration of data collection. With the help of this tool, we organize the scripts used on our page and check when they are executed. As a cookie-less domain that does not collect personal data, Google Tag Manager triggers other tags that collect data under certain circumstances. These data are passed on but not stored. If the user has performed a deactivation of tracking at the cookie level, then this remains in place for all tracking tags that are implemented with Google Tag Manager.

(2) Our legitimate interest is our economic business and the user friendliness of our website, and is based on Article 6, Section 1, Letter f, of the GDPR. Google offers more information about data protection with Tag Manager at: https://support.google.com/tagmanager/answer/9323295?hl=en&ref_topic=3441532, https://support.google.com/tagmanager/answer/6102821?hl=en, https://support.google.com/tagmanager/answer/7207086?hl=en.

17. Google Remarketing

(1) Our website uses the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and Google DoubleClick. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

(2) This functionality makes it possible to link target audiences created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows personalized, interest-focused advertising that has been tailored to you based on your previous usage and surfing behavior on one end device (e.g., a cell phone) to also be displayed on another one of your end devices (e.g., tablet or PC). To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.

(4) The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a data processor. For this purpose, we have concluded an order processing contract that includes the EU standard data protection clauses with Google. Google LLC, domiciled in California, United States, and, if applicable, U.S. authorities can access the data stored at Google. For more information and the data privacy regulations, see the Google privacy policy at https: https://policies.google.com/technologies/ads?hl=en.

18. Google Data Studio

(1) Google Data Studio is a free tool for creating reports from different data sources. Google Data Studio can access data collected by Google products, such as Google Analytics or Google Ads (“Google Connectors”). For more information about Google Connectors, please refer to Google’s Privacy Policy.

(2) The purpose of the tool for online marketing is clear visualization of the processed data in the form of a report (Article 6, Section 1, Letter b, of the GDPR).

(3) Use of third-party providers: Along with Google Connectors, Google Data Studio can also use an API database programmed with Google Apps Script that passes on data of third-party providers for processing in Google Data Studio.

(4) Google Data Studio belongs to Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
https://marketingplatform.google.com/about/
https://marketingplatform.google.com/intl/de/about/data-studio/
https://policies.google.com/privacy?hl=en

19. T1P

(1) For shortening URLs, we use the URL shortener service “t1p.de” from the company okua GmbH, Eisenstuckstraße 43, 01069 Dresden, Germany. The legal basis for this is our legitimate interests in the optimization of our online communication in accordance with Article 6, Section 1, Sentence 1, Letter f, of the GDPR.

(2) As soon as you click on the t1p.de link published by us, your data will be collected and processed by t1p.de. For details about this data processing, please refer to the privacy policy of t1p.de. You can find this at the following link (in German only): https://t1p.de/datenschutzerklaerung.